German captain Alexandra Popp had earlier called the threat "empty words."īesides commercial sponsorship deals usually from major corporations and ticket prices on site, TV deals are a core component of FIFA's revenues from such competitions. This follows a standoff with FIFA demanding more money from major European broadcasters, even saying it might withhold the rights altogether if necessary, a threat that always rang slightly hollow. FIFA's Gianni Infantino accused European broadcasters of undervaluing the competition, broadcasters meanwhile said they wouldn't accept 'blackmail' from FIFA Image: Fabrice Coffrini/AFP Last-minute haggling in first-ever separate tender No financial details of the deal were announced. "FIFA is delighted to widen the deal with the European Broadcasting Union for the transmission of the upcoming FIFA Women's World Cup to include the five major markets within their existing networks, namely France, Germany, Italy, Spain, and the United Kingdom, as well as Ukraine, thus ensuring maximum exposure for the tournament," FIFA President Gianni Infantino said in a press release on the organization's website. World football's governing body FIFA on Wednesday announced that it had struck a deal with the European Broadcasting Union (EBU) to air the 2023 Women's World Cup on free TV in the continent's five biggest markets.
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